Nationwide Prevention Campaigns

For the creation of a high-impact public awareness campaign, ELIZA has produced two TV spots, in two waves. The first wave (July 2015) was based on our TV spot “How long will you wait” (https://www.youtube.com/watch?v=oSIZwGmJo6g), which encourages the public to speak up when they know that something is wrong. It was transmitted 850 times, on all national TV channels, reaching an audience of 5,000,000 people aged 18- 65 years.

The second wave (July – August 2017) was based on our “Hide and Seek” TV spot, which warns the public that games are not always games. (https://www.youtube.com/watch?v=6ms7AsqrAZ0). It was transmitted 1.150 times through a nationwide campaign on all national TV channels. It is estimated that more than 6,000,000 people watched our TV spot.